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About us

We believe that happiness is created by moments you cherish with the people you love.

We all have that special moment where your heart skipped a beat. Wouldn’t it be nice if you could hold on to that moment and create a lasting memory?

We give you the opportunity to pin that special memory and give it a place in your home. Create your own personalised city map from anywhere in the world!

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Our story

Combining a passion for data visualisation, interior design and travel a new idea was born. After a successful Kickstarter campaign in December 2017 we launched our idea into the world

An awesome map editor was build to create your own map. Just choose your place, pick a design, name your moment and you’ll get a beautiful personalised city map.

The city maps have a minimalistic and scandinavian design in high quality containing the finest details. These unique designs can be used in every interior due to the various styles that are available. The city maps can be delivered all over the world.

Hold on to your memories and cherish that special moment!


The founders

We are Roel and Lara Heesterbeek, the founders of NextUp. We got married in June 2020 and are the proud parents of Lune Heesterbeek as of March 2021. We have a passion for traveling, interior design and digital innovation.

We are an entrepreneurial and ambitious duo born in Eindhoven and we both have a technical background in digital marketing and agile development.

We already have a number of lovely NextUp posters at home to cherish our special moments. The most recent one of a beautiful uninhabited Thai island where Roel popped the question and Lara said yes.